Madagascar is not your typical tourist destination. It’s travellers in the know who want to escape the crowds of places like Macchu Pichu who head to Madagascar to discover unique biodiversity like almost nowhere else. This fascinating island has always been excellent for travellers who are ready to venture off the beaten path and who want to be the first to experience undiscovered destinations. But being off the beaten track also means it might not be on everybody’s travel radar. A bit of a blessing and a curse. Madagascar Tourism has taken the initiative to work with the travel industry through tools such as surveys to come up with a comprehensive marketing strategy that will better understand and cater for visitors’ needs and interests and enlighten them about the wonders that await. Watch this space! Real Madagascar Travel will share the latest trends as they emerge.